In September 2023, I launched a brand new, all-platform creative campaign for CV-Library, centred around the empowering tagline, 'I found a job that works for me.'

This campaign was designed to resonate with job seekers, showcasing a personal and relatable approach to finding the perfect career fit. Our brand awareness, as tracked by YouGov's BrandIndex, saw an impressive 32.4% surge across the UK, accompanied by a comparable boost in traffic to our site—demonstrating the strong impact of our strategic efforts.